"Personal information," as used in this policy, is information that specifically identifies a person, such as a person's name, address, telephone number, or e-mail address. Personal information also includes information about a person's activities, such as information about his or her activity on our Website or our Services, and demographic information, such as date of birth, gender, geographic area, and preferences, when any of this information is linked to personal information that identifies that person.
Personal information does not include "aggregate" or other non-personally identifiable information. Aggregate information is information that we collect about a group or category of products, services, or users that is not personally identifiable or from which individual identities are removed. We may use and disclose aggregate information, and other non-personally identifiable information, for various purposes.
Collection of Information
Passive Information Collection
When you visit any of our Websites or use our Services, some information is automatically collected, such as your computer's IP address, browser type, system type, the content and pages that you access on the Website or Service, "referring URL" (i.e., the page from which you navigated to the Website), the pages from which you navigate to and from the Website or Service, and the time you spend on the Website or the Service.
We collect this information passively using technologies such as standard server logs, cookies, and clear GIFs (also known as "Web beacons"). We use passively-collected information to administer, operate, and improve our Websites, our Services, and our other services and systems, and to provide services and content that are tailored to you. If we link or associate any information gathered through passive means with personal information, we treat the combined information as personal information under this policy. Otherwise, we use information collected by passive means in non-personally identifiable form only.
Also, please be aware that third parties may set cookies on your hard drive or use other means of passively collecting information about your use of their services or content. We do not have access to, or control over, these third-party means of passive data collection.
Collection of Voluntarily Provided Information
We may offer various ways for you to provide personal information to us voluntarily on our Websites or our Services. For example, we may offer account registration, the ability to create and maintain user profiles, and the ability to post or share photographs, videos, and other content with other users of our Websites and our Services. We also collect personal information when you request information about our services, request help or support, or otherwise communicate with us using contact forms or other methods for contacting us on our Websites or our Services. We may collect personal information such as name, e-mail address, city, state, country, other demographic information, interests and preferences, and personally identifying photographs and videos in these manners.
Information from Other Sources
We may receive information about you, including personal information, from third parties, and may combine this information with other information we maintain about you. If we do so, this policy governs any combined information that we maintain in personally identifiable format.
Use of Personal Information
We use personal information to provide services and information that you request; to enhance, improve, operate, and maintain our Websites, our Services, and our other systems and resources; to prevent fraudulent use of our Websites and our Services; to tailor your user experience; to maintain a record of our dealings with you, and for other administrative purposes.
We may also use personal information you provide to contact you regarding our products, services, and offers that we believe you may find of interest. We allow you to opt-out from receiving marketing communications from us as described in the “Choice” section below.
Disclosure of Information
We are not in the business of selling personal information about our users to third parties. We may disclose information about our users, including personal information, to third-party service providers (e.g., data storage and processing providers), that assist us in our work. We limit the personal information provided to these service providers to that which is reasonably necessary for them to perform their work for us.